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A Lesson In Service: How Not To Treat Prospective Customers
After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things...
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How to Maximize Conference Season (and Not Go Crazy)
Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so much?...
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A Hollywood Power Broker’s Top 5 Sales Fails
Recently, the Hollywood gossip site Defamer posted an article about Mitch Grossbach, an agent at the powerful CAA talent agency in Los Angeles. The article discusses how Grossbach is seeking to move...
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Scared of Sales? 4 Strategies to Overcome Your Fear
“What me? Scared of sales, are you kidding? Sales is what brings in the money, and my business needs money. Why would I be scared of sales when everything I am doing is to get more sales? I’ve created...
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4 Sales Skills All Leaders Need to Master
In today’s business climate, your ability to sell is your ability to lead. Companies’ stock prices climb and plummet based on leaders’ ability (or inability) to sell their day-to-day decisions to...
View ArticleWhy ‘Sales Operations’ Could Be the Key to Scaling Your Company
Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and...
View ArticleThe Missing Tools: 4 Things Your Lead Generation Strategy Is Missing
Is your business living up to its potential? Among small businesses, the answer is almost always “no.” That can happen for a number of reasons: Owners are too anxious to take risks, fail to focus, or...
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Link Building Isn’t Lead Generation — But It Helps
Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though,...
View ArticleFor Your Company’s Sake, Quit Making These 6 Common Mistakes
Owners of small and medium businesses never expect to fail, but every year, thousands of companies close shop, anyway. Reasons for failure vary from cash flow problems to poor product-market fit, but...
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5 Ways to Grow Your Business
There has never been a better time than today to start, run, and grow a business. While there are still challenges, various resources for entrepreneurs and business leaders abound, with most accessible...
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The Single Most Important Thing You Need to Know in Sales
It’s surprising that there are so many sales people these days selling products without first building rapport. They are missing the first and most important step required when selling a product or...
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7 Steps to Systemizing and Increasing Sales
In today’s world time seems to be going faster than ever before. By the end of the day we look back at the To Do list we had at the beginning of the day and see it is now longer than the one we...
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Get in Your Customers Shoes to Make the Sale
It is a lot easier to deliver what the client wants in your product or service than it is to guess or assume. If you identify your clients need, you will then be able to simply deliver that to them,...
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Hire On Attitude Not Skill
Hiring the right person with the right attitude is absolutely critical when it comes to driving sales and increasing revenue. It is not something that I believe that can be learnt, it is something you...
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The Art Of Closing: Don't be Scared to Ask for the Sale
Throughout my time in sales I have come across a lot of salespeople who are absolutely great at building rapport, and getting the client to a point of wanting to buy, but for some reason feel...
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Do You Know Your Customers Personality Type?
Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined...
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How to Create A Unique Selling Point to Beat the Competition
When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s...
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To Be A Great Entrepreneur You MUST Focus on Sales
As a young entrepreneur currently running two businesses as well as several blogs, I often find myself wrapped up in and involved with tasks that may or may not directly contribute to my companies’...
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Infographic: 10 Ways to Increase Sales in 2012
Who doesn’t want to increase sales? Every business is looking for an edge and a way to increase their performance. The infographic below goes over 10 ways to help increase your sales this year. Just...
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10 Mistakes that Cost You Sales Leads at Networking Events
Okay, show of hands. Who else has gone to a networking event and felt like it was a complete waste of time? You have to drive at least a half hour to the event, stay for two hours, and then drive...
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How to Lure Old Clients Back for More Business
For a month straight, a customer went to your restaurant, his favorite, for breakfast. Then one day he was curious about a different restaurant, with a different menu, and never returned to old habits....
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Common Sales Mistakes Startups Make During Their First Year
Entrepreneurship, it’s one of those things that everyone dreams about but no one really tells you how it’s supposed to be done. Though there are varying aspects to running a business, a fundamental...
View Article5 Smart Ways to Educate Your Target Audience
An educated prospect is far more likely to make a purchase than a prospect who’s struggling to make sense of what’s being sold. This probably seems like common sense, but it’s a truth that far too many...
View Article8 Successful Ways to Drive Attention to Your Start-Up
Startups are the main driving force of innovation and creativity in business. Your business is anything you want it to be; the only problem is getting other people to pay attention. Instead of trying...
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eCommerce Sales Essentials: How to Get More Visitors to Make a Purchase
The ultimate goal of any business is to make sales, whether they are in-person sales or ecommerce sales. But even though eCommerce stores enjoy a wide array of options for attracting prospective...
View Article4 Ways AI Can Help With Sales
Have your sales and marketing teams been struggling with acquiring and retaining customers? If so, you might want to consider implementing artificial intelligence in your business. Here are four ways...
View ArticleHow a Professional Intranet Service Can Keep Your Employees Committed
We live in a time where keeping loyal employees is a struggle. Our collective need to keep the talent we have in our workforce is essential. One of the best ways to keep your employees involved — and...
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What Is Search Engine Positioning? Why Does It Matter?
If you’re running a business, it’s important to make sure your website is as visible as possible to potential customers. That’s where search engine positioning comes in, using specific techniques to...
View ArticleTop 5 Must-Know Digital Marketing Trends of 2022
This year could mark the beginning of historically significant trends in digital marketing. As technology evolves, digital marketing is changing too. This year, companies will focus on digital channels...
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3 Ways to Identify What a Buyer Wants
There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases. That being...
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What Many Don’t Understand About Converting Customers Online
Plenty of business owners complain about their visitors not converting into customers. Let’s face it. The online world is pretty competitive. You might have an attractive site with high traffic. But if...
View ArticleHow to Use a Newsletter to Grow Your Business
The periodic publication of a business newsletter, electronic bulletin, or eZine is essential for the promotion of your company on the internet. A newsletter is a publication that companies send with a...
View ArticleIncorporating the SPIN Method Into Your Sales Strategy
When it comes to sales, how you make the sale determines whether or not it will be bought or not. If you get it right, then you will be a valuable salesperson to any team. If you are a salesperson,...
View ArticleSales Team Software: Take Your Team to New Heights
If you have ever been a salesperson then you know some of the traits that they tend to possess. Traits like hunger for money, self-drive, competitiveness, and charisma, help them sell their product....
View ArticleWhat is the Law of Reciprocity, and How to Use It for Your Sales Strategy
Multiple ways exist to make a sale. In fact, various strategies and methods from past decades continue to be used today because they work so well. One of these is called the law of reciprocity. The law...
View ArticleRejected During a Sales Call? How to Recover and Create Value
If you are a salesperson, chances are hearing the phrase, “I’m not interested,” has happened to you. Those three words can be crushing, especially in the midst of competition among co-workers, going...
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Are You Selling on Amazon: Here Are Five Mistakes to Avoid
Amazon is among the biggest eCommerce platforms. It’s not really surprising that so many brands now sell on Amazon. But this also paves the way for a problem. When so many renowned brands showcase...
View ArticleOptimize Your Sales Approval Workflows: Benefits and Methods
The sales team is a critical part of any company; without their contribution, even the best product or service will not convert as well as it should. However, similar to other functions, sales has its...
View ArticleBenefits of Integrating an Email Analytics Tool into Your Business
Email marketing is one of the most popular methods businesses use to promote their product or service and establish a loyal customer base. However, most organizations do not track the analytics for...
View ArticleSales Engineer: Why Your Sales Team Needs One
Every sales team has a member with a role in it. From the sales leader who ensures that the team runs smoothly and gives out orders. The salespeople themselves are the ones doing the actual selling...
View ArticleHow to Make The Most of Each Stage of Your Marketing Funnel
Your marketing funnel acts as a visual representation of the consumer journey from prospect to customer. Consequently, as a roadmap, it’s a valuable resource. However, it’s important to maximize each...
View ArticleHow to Calculate Growth in Sales
There are a lot of skills that an entrepreneur needs in order to be successful. From having social skills to work with customers and employees, to knowing basic financial equations. All of this is...
View ArticleFood Brands Whose Sales Boomed in 2022
In the last couple of years, the whole world has had to deal with global issues such as war, inflation, and the lingering effects of the covid pandemic. But, it is the main factor of inflation that has...
View ArticleConsignment Sales for Your Business: Pros and Cons
When it comes to having your own business, it is good to pick out a business model that works for you. Luckily, you are able to pick what kind of model you want by going to businesses and asking the...
View Article8 Strategies to Help Boost Your Sales Performance
Every business wants to boost sales, and a few key strategies can help you improve your sales performance. Whether a small business or an enterprise, understanding how to make the most of your selling...
View Article5 Ways to Use Personalized Marketing Campaigns to Increase Sales and Retention
Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps...
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